A Breakdown of BOYLE Sports as a Bookie

BOYLE Sports is Ireland’s most successful independent bookmaker. Established in 1982, the company has grown to become internationally recognised, offering sports betting, online casino, online poker, and online bingo platforms.

Who Owns BOYLE Sports?

BOYLE Sports is family-owned and was founded by John Boyle, who is still the active chairman to this day. As a young man, Boyle gave up drinking and set up a bookies, which has become a major force in the Irish bookmaking landscape. A number of his children are involved in the business from which he stood down as CEO in 2017. Vlad Kaltenieks is the current CEO and was appointed in 2023. The Latvian was previously a global director at William Hill.

Where is BOYLE Sports Based?

BOYLE Sports’ Head Office is based on the outskirts of Dundalk in the Republic of Ireland, and it has satellite offices in Ireland, the UK, and Gibraltar. Its first-ever betting shop was opened in Markethill, Northern Ireland, before growing to have over 390 betting shops across the UK and the Republic of Ireland.

What Sports Do BOYLE Sports Cover?

BOYLE Sports covers almost every sport possible, including water polo, padel, swimming, and esports. However, their primary focus is on football, horse racing, darts, cricket, rugby, snooker, and greyhound racing.

What Unique Features Do BOYLE Sports Have?

BOYLE Sports has a large range of unique features that have been expertly curated for a unique experience. Their welcome offer allows new customers to claim £30 in free bets plus a £10 casino bonus if they sign up and wager any £10+ stake.

The website and app also offer regular early payouts. Another recent feature added was ‘sub swap’, which means if a player included in a bet is substituted off, the bet is passed over to the player replacing him.

Another new addition to the website is BOYLE Sports’ ‘Winter Streaks’ feature, which requires you to place a £10 minimum bet at least four days a week in the lead up to Christmas. The longer your streak lasts, the more free bets you are rewarded with.

Who does BOYLE Sports Sponsor?

BOYLE Sports are the principal partners of West Ham United FC, and will feature on their shirt as the main sponsor during the 2025/26 season. They have also been the principal sponsors of the seven-time Champions of Northern Ireland, Crusaders FC, a team based in Belfast.

They have a history with multiple top-flight English clubs, including sponsorship deals with Newcastle United (betting partner, 2021), Coventry City (front of shirt, 2020-23), Wolverhampton Wanderers (betting partner, 2020-22), Birmingham City (front of shirt, 2019-23), and Sunderland (front of shirt, 2007-10).

BOYLE Sports also sponsors the Irish Grand National, the greatest jumps race on the Irish horse racing calendar. Other partnerships in the racing world include the Galway Racing Festival and the Irish Greyhound Derby.

BOYLE Sports has previously worked with the Gaelic football club Louth GAA, and are current sponsor of the World Grand Prix of Darts.

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