Everything you need to know about the Euro 2024 sponsors

Many companies are involved in the tournament this summer, with plenty of advertisement already placed in all the stadiums ready to be caught on cameras all over Europe.

All of the Uefa European Football Championship sponsors are divided between global sponsors and national sponsors (German focused).

There was a degree of controversy surrounding sponsors at UEFA Eyro 2020 as in a press conference, the five-time Ballon D'or winner, Cristiano Ronaldo decided to remove Coke bottled from the table. The Portuguese captain then replaced it with his own bottled water before saying; "Agua", meaning water in Spanish. This action alone reportedly cost Coke four billion dollars.

One small gesture by soccer star Cristiano Ronaldo has reportedly cost Coca-Cola $4B in market shares. On Monday, the soccer star sat down for a press conference ahead of Portugal's Euro match vs. Hungary, and moved two bottles of Coke away from his seat pic.twitter.com/ZaHGKhgwoK

— NowThis Impact (@nowthisimpact) June 17, 2021

Here are the Global Sponsors:

• Adidas
• AliExpress
• Alipay+
• Atos
• Betano
• Booking.com
• BYD
• Coca-Cola Zero
• Hisense
• Lidl
• Engelbert Strauss
• Visit Qatar
• Vivo

Here are the national sponsors:

• Bitburger
• Deutsche Bahn
• Deutsche Telekom
• Ergo
• Wiesenhof

Looks like Euro 2024 will be the first European Championship with gambling adverts during matches.

For so many reasons, it is mental that the governing body of European football has a gambling sponsor. pic.twitter.com/LdQSxQU4qu

— The Big Step (@the_bigstep) November 30, 2023