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An avid gambler, football obsessive and loyal Nottingham Forest fan, Louis has been writing about football and wider sports since he was just 15 years old.

Armed with a Football Journalism degree from the University of Derby, he initially joined the Football Park team in April 2025 as a Freelance Writer, before quickly being offered a full-time position as the site's Lead Writer and Betting Strategist. His time working in football has taken him to every corner of the sports media landscape possible, with roles for GiveMeSport, Reach PLC and VAVEL included amongst the 15 different websites he has written for in the past, whilst his roles in club media include non-league sides Hucknall Town and Basford United - he can still be found on live radio commentary with the latter from time to time - as well as Nottingham Forest themselves.

During his tenure at GiveMeSport, Louis showcased his range by producing everything from historical deep-dives into Liverpool's greatest-ever finishers to tactical breakdowns. His expertise also extends to the betting markets, where he has provided sharp match analysis and predictions for fixtures such as England vs. Finland in the Nations League.

Louis holds a knowledge of the 92 and it's various combatants that is as varied as it is mildly concerning. He channelled this keen interest in the sport into a hopeful career in professional journalism back in 2018 with the launch of his own personal From12Yards blog whilst studying for his GCSE's, before expanding his list of clientele with articles on his beloved Nottingham Forest for a local newspaper and freelancing for different publications over a range of sports, including darts, professional wrestling, MMA, boxing and Formula 1 (he talks about Daniel Ricciardo a concerning amount).