Sandro Tonali's Comments on His Future – A PR Nightmare of Refreshing Honesty
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Sandro Tonali's Comments on His Future – A PR Nightmare of Refreshing Honesty

Sandro Tonali's Comments on His Future – A PR Nightmare of Refreshing Honesty

Sandro Tonali has become one of the best midfielders in the entire Premier League over the past few seasons.

I would go as far as to say one of the best in the world, but I'll let you be the judge of that.

His early Newcastle career was marred by the unfortunate circumstances of his betting scandal, but following that, the Italian quickly got back on track with monster performance after monster performance.

He has endeared himself to fans, becoming a beloved adopted Geordie, a sentiment which has been shared by Sandro himself in the media on multiple occasions.

And naturally, with a player as good as he is, the club want to keep him around for as long as possible.

But as we know by past experiences (cough, cough, Alex Isak), that is often easier said than done.

Football moves quickly; players have to take each and every move they make with the utmost seriousness or risk derailing what is a very short and fragile career.

But, as you'd expect, fans don't exactly deal with change, or rejection, particularly well.

So, when Tonali's comments around his future were slightly ambiguous, there was both some panic, but also understanding among the fanbase.

But were his answers refreshingly honest, or a PR nightmare for Newcastle United?


Speak Your Truth Sandro

After being asked about his future and how long he sees himself at Newcastle, Tonali said, "In football, it's year by year. I don't want to say I want to stay here 10 years, and in 2/3/4/5 years I will go.

"But now I'm happy here; I don't think anything about any other team."

Now, this can be, and has been, interpreted in a couple of different ways across social media.

The first is that this is Sandro Tonali's admission that he doesn't want to stay at Newcastle for a long time and is already looking for a way out. This sentiment is mainly held, as you'd expect, by opposition fans who would jump at the chance to have the Italian playing for their club (yes, I see you lot).

The second is quite simply that Newcastle's midfield maestro is just being honest. I know, I know, it is a trait often absent in modern-day football, but really, the undertones of what Tonali is saying are spot on – no matter which way you might try to spin it.


Ambiguity or an Intelligent Answer?

Loyalty has been a waning characteristic among those involved in football for years.

Gone are the days when one-club players were rife; now, players staying more than a few years are rare.

But it is merely an indication of the way football has moved on, rather than a knock on the modern crop of professionals.

This shift has led to much more media discourse around the future of footballers, and interview questions around the subject are popping up with greater frequency.

In a lot of circumstances, these questions lead to answers which initially appear as admissions of loyalty. But in many, those answers then become a precursor to fan outrage and cries of 'rat' when those players move on (wonder who I could be talking about there…).

So, bearing that in mind, Tonali's comments are actually pretty savvy.

He hasn't said anything that will come back to bite him further down the line should he end up leaving the club, like if he'd said he was going to stay forever.

But he also hasn't said anything that would get the fans on his back at this moment, stating that he is still fully focused on Newcastle and is happy right now.

All things considered, Tonali probably handled the question in the best way he could… But that doesn't mean it was quite as helpful for the club itself.


A PR Problem?

Despite the relatively positive answer given from the player's point of view, no matter what he said, it was almost a lose-lose for Newcastle United.

The lack of confirmation as to how long he will be sticking around leaves a reason for clubs who may be sniffing around to pay closer attention.

And, with those clubs being some of Europe's elite, it leaves Newcastle with an unwanted vulnerability just weeks after the secret year extension to Tonali's contract was announced.

Alongside this, coming off the back of the whole Isak saga, the club could really have done without yet another important player discussing their future so soon – but in all fairness that is on the reporter rather than the player, so we'll let Sandro off with that one.

Despite it not being the most desired situation for the club, they are still in an excellent position with Tonali.

The midfielder is contracted until 2029 with an optional year extension yet to be activated, so he is essentially tied down until 2030.

This means that, whether clubs try to pry him from the Geordies' grasp or not, the club can play hardball as much as they like and get a very hefty sum of money for the Italian.

But the hope will be that it doesn't come down to that.

Tonali is the sort of player you build your team around. All-action, technically brilliant and a football IQ of incredible proportions.

And the fact that he voiced how happy he is at the current moment will relax the feeling around him.

Personally, I'd be kidnapping him and never letting him leave… But that's just me.

Benji Kosartiyer
Journalist

Matty Connelly

Content Writer

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