Cryptocurrency Firm Submit Bid for Exor's Stake in Juventus

Tether Aim to Become Majority Shareholder of Juventus

Tether, a cryptocurrency firm co-founded by Americans Brock Pierce, Reeve Collins and Craig Sellars, has announced it has submitted a proposal to acquire all of Exor's stake in Juventus Football Club.

An agreement would make them the majority shareholder of the Old Lady, taking the 65.4% stake.

The company has pledged to invest $1bn if their transaction is completed to support the development of the club back to the top of Serie A.

Paolo Ardoino, an Italian scientist who is also Tether's CEO, said:

“For me, Juventus has always been part of my life, I grew up with this team. As a boy, I learned what commitment, resilience, and responsibility meant by watching Juventus face success and adversity with dignity. Those lessons stayed with me long after the final whistle.

"Our interest in Juventus comes from deep admiration and respect. Juventus is a symbol of Italian excellence with a truly global presence, built over generations through hard work, ambition, and the unwavering loyalty of its supporters.

"These values mirror how we have built Tether, with patience, independence, and a focus on long term resilience."

🚨🚨| BREAKING: Tether, the crypto firm behind the world's largest stablecoin $USDT, has submitted a proposal to acquire Juventus Football Club and invest $1 billion into the club. pic.twitter.com/8vlL0IDrPM

— CentreGoals. (@centregoals) December 12, 2025

Who are Tether?

They are the largest cryptocurrency in terms of trading volumes, with 70% of the market share among stablecoins.

Tether reported in 2024 of having $118.4bn reserves, $5.3bn in excess reserves plus a profit of $11.3bn for the second quarter of the year, marking a $5.2bn net gain from January to June.

The company had more than 350 million users in July 2024, and has been the most traded cryptocurrency since overtaking Bitcoin in 2019.

Would This be a Good Partnership?

Juventus have been hamstrung with financial restrictions ever since they last won the Scudetto back in 2020.

In October, UEFA opened an investigation into financial irregularities recorded between 2022 and 2025, to see whether they made more than the accepted loss limit of £50m in that period, which is allowed to extend to £76m if the club proves healthy financial management.

The conclusion is supposed to be revealed in Spring 2026, and could lead to another European ban which they suffered in 2023, after they were found guilty of breaching Financial Fair Play (FFP) rules from 2012 to 2019.

Juventus' debt currently stands near $340m, which could easily be cleared by a company like Tether that has such huge financial reserves.

Also, the promise of $1bn would see them become one of the great world financial superpowers in football and could see them dominate Italian football once again, if other aspects run smoothly.

Will Exor Sell Their Stake?

However, John Elkann, the CEO of Exor who is part of the controlling Agnelli family and the chairman of Ferrari, has insisted they will not sell.

“Juventus, our history and our values are not for sale..

“Juve has been part of my family for 102 years. Over the course of a century, four generations have emboldened it, made it strong, taken care of it in tough times, and celebrated it in the many festive moments.

“We continue to support our squad and are looking toward the future in order to build a winning Juve.

“Exor reaffirms its previous, consistent statements that it has no intention of selling any of its shares in Juventus to a third party, including but not restricted to El Salvador-based Tether.

“Juventus is a storied and successful club, of which Exor and the Agnelli family are the stable and proud shareholders for over a century, and they remain fully committed to the club, supporting its new management team in the execution of a clear strategy to deliver strong results both on and off the field.”